Anna Divers
Associate Customer Innovation Director

Anna Divers

Holiday Extras history

Anna started her career at Holiday Extras within the commercial team. After some time in this department, her next step saw her moving into systems development - and her role was responsible for the development of the first Holiday Extras website in 1999. Having been involved in the company's e-commerce from the word go, Anna progressed to become head of web development in 2005. In 2009, she was then made head of e-commerce, responsible for the the PPC, SEO, email marketing, content and PR teams.

A year later, Anna undertook a new role as lead of customer innovation - accountable for optimisation of our web sites and conversion budget lines. Since then, her role has meant leading a team developing a new web application for the business, working with third parties and various experts in the field. Anna's success led to her being made Associate Customer Innovation Director in 2011.

Life before Holiday Extras

After achieving A Levels in English, French and German, Anna took a degree in Travel and Tourism at the then Leeds Polytechnic. After her studies, Anna moved back to Kent where she managed to secure her first job at Holiday Extras.

Real life

"I have an alter-ego outside of work - although it is as busy at work, as I have twin sons to keep me on my toes! When not running around after them, I'm very much at home, pottering, creating my home environment - I have a love of interiors and doing up houses. My idea of total relaxation involves reading, log fires and the Archers omnibus - I'm quite a fan. I think it's because I have farming blood in me - my grandfather was a dairy farmer."

What's your perfect hassle-free holiday?

"I love the sun - and am rather partial to luxury villas with private pools. I'm quite obsessive when booking these - my expectations are high! I love nothing more than taking a stack of books and magazines with me and reading by the pool.  

"I have been spoilt by working at Holiday Extras - so an overnight stay at somewhere like the Sofitel Gatwick or Radisson Stansted to start the holiday is always a must - unfortunately my kids have come to expect these kind of hotels as standard!"


"People who make a real success of themselves despite personal challenges they may face in life. One of my sons is dyslexic so I'm always reminding him of how this isn't a disadvantage and for him to look to people like Sir Richard Branson and Sir Winston Churchill as inspiration.

"In addition, people that make a real difference and are driven to change things; challenge the status quo. In recent history, the likes of Gareth Malone - particularly the work he did with the Boys School - challenging the way boys are taught in schools today."