Ant Clarke Cowell
Associate Communications Director

Anthony Clarke Cowell

Holiday Extras history

My dad was working for Holiday Extras and he encouraged me to come into the office and pack some boxes. That was 13 years ago now! After packing boxes for two weeks, I started working in the contact centre as a reservations clerk; I then became part of the first team leader group. My next step within the company saw me move into the commercial team as a commercial executive, then a contracts manager and then head of commercial for hotels.

At the end of 2011, I was delighted to be made associate merchandising director, which morphed into associate communications director in May 2013 - to reflect a broader remit to look after brand and messaging alongside my focus on merchandising.

Life before Holiday Extras

I attended the Harvey Grammar School for boys in Folkestone and then studied American Studies at Leicester University. There's nothing I don't know about Disney, Coca Cola or Elvis now...

Real life

I live a pretty simple life really - I love spending time with my family and friends. I walk a lot - we have a black labrador who keeps me very busy. I love reading - anything from modern fiction, fantasy fiction, classic fiction to history books and biography. I enjoy words and really admire people that can use them well to convey complex emotions or to drive a narrative along. I am also a huge geek; I read imported american comic books and graphic novels, I play a lot of games on my PS3, iphone or ipad - in fact, I am obsessed with Apple products - my house is like a shrine to the part eaten Apple.

What's your perfect hassle-free holiday?

Lounging by a pool in the hot sunshine with a beer in one hand, a book in the other and surrounded by the people I love.


I take inspiration from all over the place, but in the course of my life to date I have pretty much always returned to two sources of inspiration that have still never let me down. The first is my father who I still consider to be my mentor and who is both my biggest advocate and my biggest critic. The second is the words and music of the genius that is Bob Dylan.