"Holiday Extras is a fast-moving, inspirational technology company at the forefront of our industry, using agile methodologies to deploy code up to three times a day. Continually striving to set up, investigate, analyse and deliver new projects every day by continuous deployment and evolution."
Chris joined Holiday Extras in September 2003 as email marketing data miner and one of six people in a newly set up web team (including our present day CEO). Chris' previous eight years' expertise in Information Technology training, e-commerce, web development and implementation has proved a valuable asset to the Holiday Extras team.
Chris was part of the first customer email marketing strategy in creating a new channel for our business. Turning customer email addresses into a valuable retention marketing tool. From 250,000 emails then, we now have a dedicated email team looking after over three million email addresses, which makes up 20% of our direct business.
Chris continued to work with Matt Pack in building up a strong foundation for new web platforms; flexibility of the control of our websites; and booking platforms, SEO and SEM strategies. As web development manager, Chris built up a team of 80 people within two years and helped to deliver the basis of a new web platform that we use today. Chris continued to merge marketing and, what seemed like overnight, created a new team of seven PPC executives with the introduction of Google Adwords, and became head of web search and marketing in 2006.
In 2008, Chris undertook our project management team and re-assumed responsibility of the development team as senior head of web development and delivery, and since May 2011, Chris was recognised as one of five associate directors of the business to assist the executive directors and CEO in driving the business forward to meet our visions and strategies.
Chris spent seven years with Eurotunnel where he worked as an IT trainer for both the UK and French sides of the business. He was also part of a major IT software and infrastructure migration roll-out. Chris continued to be part of a new e-commerce team (initially made up of 10 people) set up in 2000 when Eurotunnel made major step changes in turning the business to an online ticket sales business - and became the web developer for eurotunnel.com.
Chris enjoys his fast cars, still playing with code and keeping up-to-date with web technologies.
"Christmas away with my parents and sister. Preferably somewhere warm and a bit of culture."
"Clever stuff on the web. Evolution of web technologies, scripting, radical ideas that I can make happen!"