With the pound experiencing record lows against the euro, travellers can expect to enjoy greater value by visiting South America in 2009.
According to research carried out by Journey Latin America - specialists in providing holidays to the continent - a comparison between luxury holidays in Argentina and the south of France showed that the former represents the greater value for money.
Of the findings, Laura Rendell Dunn of Journey Latin America, said: "With the current economic downturn and the sterling to euro exchange rate at an all-time low, everyone will be looking for the best deal possible when booking their holiday in 2009. Many people will therefore be pleased to hear that South America is an increasingly affordable destination, as our price comparison has shown.
"The great thing about South America is that the price of living is considerably cheaper than many European destinations, meaning travellers can eat out at good restaurants every night without breaking the bank."
Flights to a wide range of destinations in South America - including Rio de Janeiro, Buenos Aires and Santiago - are available from Birmingham International Airport, meaning those flying from the midlands region will be able to take advantage of the value the region has to offer.
And what better way to get your holiday off to the perfect start than by booking an overnight stay at the Birmingham Hilton Hotel, a comfortable airport hotel that represents great value for money?
Located on-site at Birmingham Airport, this four-star hotel offers a wide range of facilities including three restaurants, a 24-hour lounge bar, a LivingWell Health Club including swimming pool and more.
Room at the Birmingham Hilton Hotel with up to eight days' holiday parking from £96.90*
*Please note: This price is correct for bookings searched on January 7, 2009. Prices are subject to change. Book the Birmingham Hilton Hotel in advance to secure the best price and availability.