We're a very small team, but we're responsible for emails in a big way. We contact about three or four million people each month to tell them about great deals we have that we think would interest them. We build the templates for the emails, set them up, test them and get the stats for them. Sometimes we're also involved in the design.
We build and send up to 20 emails a week. These can be marketing emails or newsletter emails for any of about 30 brands. We send people deals which we hope will be relevant to them - for example, if they've booked parking at Gatwick in the past, we'll send them offers on parking at Gatwick. We'll look at the stats for each email so we can see how many people read it and how many people made a booking from it - an email can earn the company thousands of pounds.
To work in our department you need to be proficient in html and Smarty and have good written English. You don't need a degree, but you need to be someone who can pick things up quickly, who has good attention to detail and can work to deadlines.
In this job you're involved in the whole project from beginning to end. You can see the results of your work - you see how successful each email is and how much money it makes. We work with lots of different brands, so we're doing something different every day. It's an interesting job which has lots of different aspects to it.