Although Emirates may be considered young when compared to competitors, ownership by the Dubai government has encouraged rapid growth since the carriers first flight in 1985. Now, 120 destinations across 70 countries can be reached on a fleet of 170 planes. As part of the wider Emirates Group, the airline strives to deliver the highest quality in every service it provides across the globe and to maintain one of the most modern fleets in the world through record aircraft purchases.
The Emirates cabin crew and ground staff are dedicated to upholding Emirates' reputation for providing a top quality passenger experience. Innovation, dynamism and passion are key aspects of the cabin crews work ethic. High standards are maintained through having, first and foremost, a positive attitude and empathy for others. Leisure travel forms a significant part of Emirates' business especially to regions such as Dubai, the Indian Ocean, the Far East and Australasia from key regional airports such as London Gatwick and Birmingham.
In 2011 the UAEs flagship airline scooped Top North American Club Lounge and the Holiday Extras Customers' Awards for Best Airline and Best Airline Cabin Crew. The carrier won four awards in 2010 across a variety of categories including: World's Best Airline Inflight Entertainment, Treasury Team of the Year and Gold Annual Air Cargo Excellence.
The 2012 shortlist below