Aer Lingus launched its own Viscount Awards in 2008, to honour companies who have developed economic ties between Northern Ireland and Great Britain.
Aer Lingus' has positioned itself in the marketplace as a 'value carrier' adopting a "some frills" strategic approach. A 2008 partnership with JetBlue Airlines allows for easy single reservation booking of flights from Ireland to various US airports. And to help them excel further, alliances and partnerships with airlines across Europe and North America provide more services whilst improving connectivity for Irish travellers across the North Atlantic.
Aer Lingus came fifth in the "Best Economy Airline" category in the Guardian, Observer and guardian.co.uk Travel Awards 2011.
Aer Lingus is no stranger to the Holiday Extras Customers' Awards, winning the most recommended for travelling in groups and travelling with babies, and runner up for travellers with a disability in 2009, as well as scooping Best Airline in 2010.
The 2012 shortlist below