Highlights of 2009

Ben Alexander

Head of marketing

"Creating a recognisable brand is the prime goal of any marketing strategy. In 2009 we took great strides towards making Holiday Extras a household name, pursuing new and exciting campaigns - as well as advertising channels we had previously neglected - and preparing for our first-ever television campaign launched early in 2010.

"The year also saw a complete rebrand and overhaul of our Airparks and BCP operations, with the recruitment of individual brand managers indicative of our desire to establish a unique presence in the market for each brand.

"A series of additional projects also saw the marketing team flourish. Development of such add-on services as SMS alerts, photo printing and luggage tags enabled the team to utilise their creativity and help raise awareness of the Holiday Extras brand on a national scale."