Travellers booking more short-term breaks

British travellers are showing an increased preference for short-term travel, according to research carried out by travel insurance provider Essential Travel.

The company claims that there has been an increase of 70% in the bookings of last-minute, single-trip travel insurance policies in the period from November 2008-January 2009.

"Whereas in recent years people expected to book one, possibly two long holidays plus a couple of short breaks a year, 'short termism' is now the major factor influencing Brits' holiday choices," said Stuart Bensusan, head of insurance at Essential Travel.

The trend for short-term breaks has been augmented in a response to the economic downturn and uncertainty with regards to finances. In addition, with the pound at an all-time low against the euro, there is little surprise that many are shortening the duration of their holidays in an effort to save on expenses.

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