Holiday Extras’ winning formula for 2009

April 15, 2009

Customers are providing the inspiration for Holiday Extras’ continuing success, as the UK’s market leading travel add-ons company begins the new financial year on a high.

In tough times for the travel industry, Holiday Extras has focused on its customers to give them what they want, when they want it, at the right price.

And it’s working. The strategy has resulted in a five per cent upturn in bookings during March, year-on-year.

Holiday Extras has enhanced its best price guarantee, introduced a freephone customer support number, and made significant improvements to its award-winning contact centre and website over the past year.

Matthew Paxton, commercial director, said: “Our commitment to offering great value is reflected in our Best Price Guarantee: in the event that our customers are able to secure the matching product for less, we will offer it to them for free."

During 2008, Holiday Extras also started working with a number of big name partners.

Howard Dove, sales and operations director, said: "In securing long-term partnerships with both the AA and easyJet, we have been able to successfully expand our product range at home and abroad, while a steady 60 per cent conversion rate on the phone is indicative of our great service." 

Holiday Extras is starting the new financial year with the recruitment of six travel consultants, two web developers and a content writer.