First Choice is one of the UK’s best-known tour operators. The company is part of the TUI Travel group, although its original name was Owners Abroad when it launched in 1973. The company was rebranded to First Choice in 1994 and today is an all-inclusive holidays provider, with Thomson Holidays taking its share of self catering, half board and full board packages.
First Choice has been sending its customers on happy holidays since the early ‘70s. The company is an all-inclusive holidays specialist, with an emphasis on helping travellers enjoy a flawless trip where every detail is taken care of.
First Choice's dedication to service and sustainable tourism has been recognised in some of the industry's most prestigious awards. Over the last few years, it has scooped Best Charter Airline at the British Travel Awards and the Travel Weekly Globe Awards. The company has also collected Most Environmentally Responsible Airline at the British Travel Awards twice, as well as winning the Travel Gives Back title at the TTG Awards.
The 2012 shortlist for Best Travel Agent