Luton Town FC are set to enjoy a two-year shirt sponsorship deal with easyJet, the UK's largest airline.
Tuesday, July 28 saw the unveiling of the new look kit - featuring orange shirts with the white logo of the airline - at a pre-season friendly versus a Manchester United XI at Kenilworth Road.
Sophie Dekkers, easyJet's UK commercial manager, said: "easyJet is especially pleased to sponsor LTFC. We were particularly impressed by the way that the club is run for the benefit of the community and its extensive outreach programmes, providing a focus and after school activity for children and young people across the region.
"The families that LTFC reaches are also our potential customers. And given that our Head Office is based in Luton, getting involved in the community in this way seemed like a natural fit for both parties. It's nice to be able to help."
London Luton Airport has been home to easyJet's headquarters since the launch of the airline some 14 years ago. Here the airline has 16 of its 174 fleet based, offers 32 flight routes, employs close to 1,200, and carries over 2.3 million passengers annually.
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July 31, 2009
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