Never mind a penny for your thoughts - how about a £1,000 holiday?
That's what businessman Paul Stallard got after he took part in a survey about Luton airport.
The cleaning company boss cleaned up nicely after filling in a questionnaire about the facilities at the airport and how it could better serve business travellers.
The survey was sent to members of the Bedfordshire and Luton chamber of commerce, known as the Chamber, and everyone who took part was entered into a prize draw.
And lucky Mr Stallard, the managing director of Gosprey, won £1,000 to spend on a holiday of his choice, flying from the airport.
He said: "I travel through Luton on business and leisure and was delighted to be provided with such a great prize just for providing my opinion!"
The picture shows Mr Stallard with Elliott Renton, the airport's finance director.
Mr Renton said: "We are delighted to present Mr Stallard with his prize.
"All the entries provide us with great insight into the requirements businesses have for their local airport."
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With prices starting from just £58 a night at the Luton Ibis, a two-star hotel with a restaurant, a bar and satellite TV in every room, it's practically a giveaway anyway.
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The price above is correct for bookings searched on March 27, 2009. Prices are subject to change and availability. Book your Luton airport hotel with Holiday Extras for the best prices and availability.