David Norris- COO - Photo

David Norris

Chief Operating Officer

I joined Holiday Extras in 2016 as Chief Operating Officer.

My role is one of planning, coordination and problem solving. It's my job to keep us all aligned and working together as one team. I've 25+ years experience in the travel industry and in high-growth internet businesses. I'm interested in how to give our customers quality at scale.

Life before Holiday Extras

I started my career in tour operating, leading operations teams at Eurocamp and Simply Travel; first overseas and then in the UK. From the year 2000 onwards I felt the draw of the internet and worked with various online travel companies, including a role at Expedia as Website Operations Director. I then worked in growth stage startups as a COO (Bookatable, HouseTrip and IOVOX). Prior to joining Holiday Extras I was in Venture Capital, investing and helping early stage companies get started at Forward Partners. Strangely, I have a degree in Theology and Religious Studies from Manchester University. More relevant - a Diploma in Company Direction from the Institute of Directors.

Life aside from work

I love to keep active and enjoy cycling, running and indoor rock climbing. In the winter I'll always find a way to go skiing and in recent years I have done an annual ski touring trip to remote parts of the Alps. My four children keep my wife and I busy at home and to relax I'll be learning to play the guitar (badly) or reading a book.

Here's one of our recent adventures to the Gran Paradiso National Park in Italy...

What's my perfect hassle-free holiday?

Hassle free for me is when travel providers are on time and we don't queue. We'll often drive for our holiday and whilst many people see a road trip as hard work, I see it as an adventure. Needless to say, clear roads and clear skies make for a good road trip. If I'm flying, I like to stay away from the crowds and get through formalities quickly, so fast track and lounges have a real appeal.


I'm in awe of adventurers such as Amy Johnson, Ranulph Fiennes, Ernest Shackleton and Ellen Macarthur and their determination to take on seriously challenging adventures and adversity. I find inspiration for new ideas by meeting new people and reading - I always have a book on the go and a queue on my shelf.